Thought Leadership

5 min read

Is selling an art, science, or both? We debunk the greatest sales debate of all time and discuss the shift in virtual selling with the rise of a “Phygital” model. Across the globe, sales is part of every possible business model, be it in terms of a product or service. Eons later, man continues to struggle…

3 min read

Sourcing and hiring the highest potential talent can be a complex challenge for many employers when recruiting for early-level roles. To ‘win the talent battle’, companies must take a different approach. Attracting sales talent used to be a routine task for global corporations. For Sales hiring,…

4 min read

A majority of staff is now working remotely, using personal devices, on unprotected networks, and often collaborating via unsecured tools. Obviously, this will result in a number of new or increased security threats, across the enterprise. However, the truth is that the distributed enterprise…

3 min read

Virtual sales is now fundamental to survival and growth in a market where remote selling is the “next normal”. Gain new insights on the rise of this phenomenon and the benefits it has delivered. Virtual sales originated in the 1950s in the form known today as telemarketing. It has dramatically evolved…

2 min read

Is Selling an art, or a science? It’s BOTH: An equilibrium of innate ability and adopting a structured process. In this digital world, success is dependent on the strong analysis of customer’s profiles and business needs, whilst an adversity quotient (AQ) and the ability to influence the customers.…

2 min read

Like every generation before, motivations of the workforce have evolved. A new wave of information-rich individuals – the Generation Z or Millennials! – are shifting the way that companies think about hiring, developing and maintaining their top talent. So, how can companies attract,…

1 min read

In the reality of a world impacted by Covid-19, businesses are embracing new and creative ways of selling through the use of digital tools and technology. Now the fastest growing and most widely adopted sales motion across the globe, virtual sales is winning the war for attention. Are organisations…

2 min read

Virtual sales has become more relevant than ever for businesses steering through the new reality in a COVID-19 impacted world. Here at Cisco, we have embraced digital transformation and been at the forefront of virtual selling for many years.  Our Global Virtual Sales & Engineering (GVSE) …

3 min read

The likelihood of you seeing this meme during the pandemic is high: “Who led the digital transformation of your company? A chief executive officer, a chief technology officer or COVID-19?” While this may have been a light-hearted take on what is the biggest crisis we have faced in recent history, there…