Bidhan Roy

Bidhan Roy

Managing Director, Head of Commercial & Small Business

Asia Pacific, Japan & Greater China (APJC)

With over 20 years of IT industry management experience in the Asia Pacific region, Bidhan’s experience spans across areas including business transformation, mergers & acquisitions, strategic planning as well as partner lifecycle management and stakeholder management. Bidhan is passionate about building high-performance teams and has led regional and global teams to achieve sustainable growth. For the past 14 years, has held strategic & leadership roles at Cisco across the Asia Pacific, Japan & Greater China (APJC) region, leading segments and function teams including Service Provider, Services Sales, Marketing and Commercial across India, ASEAN and APJC. As Managing Director & Head of Commercial & Small Business Segments for Cisco APJC, he is responsible for driving the regional strategy for these segments and leading diverse teams across the region to drive revenue growth. Prior to this, Bidhan was Regional Director for Commercial, SMB & Distribution for Cisco in Southeast Asia. In this role, he led the team to pilot several innovative and strategic approaches in terms of go-to-market, partner & distribution and marketing. Bidhan holds a BS in Chemistry, MBA from a premier management institute in India, and an Executive MBA from Harvard Business School. Singapore has been home to Bidhan for the last 10 years, where he resides with his wife and 12-year-old daughter.

Bidhan Roy's Articles

October 16, 2019

5 Leadership Traits that Successful SMB Leaders Have

Small and medium-sized businesses (SMBs) have a lot on their plates. They have to grow market share as fast as they can and scale smoothly, while staying on top of their game in terms of being innovative and competitive. Delivering what customers want, how they want, and when they want it are all factors…

September 25, 2019

Winning SMB Strategies for Digital Maturity

Disruption is happening everywhere you look. It is boosted by changing customer expectations and also influenced by the introduction of new digital technologies like artificial intelligence and cloud. Small and medium-sized businesses (SMBs) know that they need a digital strategy to thrive;…

March 5, 2019

Introducing the Cisco SMB Inspire Series

I’m Bidhan, and I look after our SMB business in Asia Pacific, Japan and Greater China. I often meet with SMBs in the region to find out what keeps you up at night and learn something new from you every day. SMBs in my network tell me about the challenges they face and what they are doing to address them. I’…