Blog

4 min read

We explore digital selling and its value to businesses by understanding how this data-driven selling process leverages digital assets, use of data in decision-making, customer relationship management, and forecasting. Is Digital Selling the New Oil? In this very fast-moving world, every day…

4 min read

There’s no denying that the new normal has had a major impact on business. In many ways, it has changed or at least forced leaders to revisit the priorities on their digital agenda. Looking at the global economic landscape and market, two things are clear: one, employees will prefer not to return to the…

4 min read

Today’s next normal has established new realities for businesses in every industry. Employees are working from home and will continue to do so into the foreseeable future, customers are discovering, researching, and buying products and services online, and as a result, there’s an increased reliance…

5 min read

Is selling an art, science, or both? We debunk the greatest sales debate of all time and discuss the shift in virtual selling with the rise of a “Phygital” model. Across the globe, sales is part of every possible business model, be it in terms of a product or service. Eons later, man continues to struggle…

4 min read

A majority of staff is now working remotely, using personal devices, on unprotected networks, and often collaborating via unsecured tools. Obviously, this will result in a number of new or increased security threats, across the enterprise. However, the truth is that the distributed enterprise…

3 min read

Virtual sales is now fundamental to survival and growth in a market where remote selling is the “next normal”. Gain new insights on the rise of this phenomenon and the benefits it has delivered. Virtual sales originated in the 1950s in the form known today as telemarketing. It has dramatically evolved…

1 min read

Similarity kills innovation. Having a diverse workforce changes the way we think, resulting in higher success, plus efficiency. We live in a world filled with people from a diverse backgrounds; in order to succeed in a business that reflects the wider society, it is essential to have more intersectional…

2 min read

Is Selling an art, or a science? It’s BOTH: An equilibrium of innate ability and adopting a structured process. In this digital world, success is dependent on the strong analysis of customer’s profiles and business needs, whilst an adversity quotient (AQ) and the ability to influence the customers.…

3 min read

The likelihood of you seeing this meme during the pandemic is high: “Who led the digital transformation of your company? A chief executive officer, a chief technology officer or COVID-19?” While this may have been a light-hearted take on what is the biggest crisis we have faced in recent history, there…