Cisco Viewpoints

3 min read

Virtual sales is now fundamental to survival and growth in a market where remote selling is the “next normal”. Gain new insights on the rise of this phenomenon and the benefits it has delivered. Virtual sales originated in the 1950s in the form known today as telemarketing. It has dramatically evolved…

1 min read

Similarity kills innovation. Having a diverse workforce changes the way we think, resulting in higher success, plus efficiency. We live in a world filled with people from a diverse backgrounds; in order to succeed in a business that reflects the wider society, it is essential to have more intersectional…

2 min read

Is Selling an art, or a science? It’s BOTH: An equilibrium of innate ability and adopting a structured process. In this digital world, success is dependent on the strong analysis of customer’s profiles and business needs, whilst an adversity quotient (AQ) and the ability to influence the customers.…

2 min read

Like every generation before, motivations of the workforce have evolved. A new wave of information-rich individuals – the Generation Z or Millennials! – are shifting the way that companies think about hiring, developing and maintaining their top talent. So, how can companies attract,…

1 min read

In the reality of a world impacted by Covid-19, businesses are embracing new and creative ways of selling through the use of digital tools and technology. Now the fastest growing and most widely adopted sales motion across the globe, virtual sales is winning the war for attention. Are organisations…

2 min read

Virtual sales has become more relevant than ever for businesses steering through the new reality in a COVID-19 impacted world. Here at Cisco, we have embraced digital transformation and been at the forefront of virtual selling for many years.  Our Global Virtual Sales & Engineering (GVSE) …