analytics
The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike. And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint loca…
Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution
As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consum…
Launching Cisco Entrepreneurs in Residence in Europe
I recently wrote about how we are extending Cisco Entrepreneurs in Residence (EIR) and our open innovation strategy beyond Silicon Valley through local incubation partners in Chicago, San Diego and Berkeley. Our presence in these innovation hubs will enable us to discover, influence and learn from…
Indoor WiFi Location and Beacons: Better Together
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT…
#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry. CMX is featured at the HITEC Convention in both the Cisco booth a…
Retail Analytics for an Omnichannel World
Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probabl…
CMX Analytics at Cisco Live! San Francisco 2014
Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The…
Getting Started with Cisco CMX 7.6 Analytics
First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series…
Save Big Money with Big Data
Data in data warehouses doubles every 2.5 years. For users, this means more data to analyze, leading to better business outcomes. That’s the good news. The bad news is that this extra storage capacity and computing power comes at a cost. A high cost it turns out. So what is an enterprise to do…