analytics
Show Me the Retail Data
Success in retail often comes down to a counting game. How many people pass by your store? How many come inside? How long do they stay? And most importantly how many ultimately buy? Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, s…
Next Generation Applications and Data Analytics
I was speaking with a customer today at VMworld and, unlike many discussions, which are focused on the infrastructure (servers, storage, networking), this one turned primarily on the application. This person was describing to me his need to match the server to a new set of applications he is being a…
Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today
The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0. These updates were designed to build out the breadth of location services available to organizations, as well a…
Marketing Analytics adding heft to Digital Analytics
The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives – with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out metrics, understanding conversion rates, focused on conversion funnels, A/B and multi-var…
3 Steps for Best-in-Class Wi-Fi
If you are a professional photographer or even an amateur like me, you want to have ready access to various control dials on your camera to capture the moment perfectly. Professional cameras provide high level of control to get the best outcome. But there are times when you want to put the camera an…
The Summer Blockbuster You’ve Been Waiting For: Cisco Wireless Release 8.0
Cisco Wireless Release 8.0 is now available: Product Bulletin The Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018 revealed some stunning trends with growth projections that are sure to have a dramatic impact on wireless networks worldwide. In 2013, globally, there were nearly 22 million…
Rocky Mountains High On Data Virtualization
I recently returned from my seventh annual Boulder BI Brain Trust presentation. The BBBT as everyone likes to call it, is unique in the business intelligence, data and analytics industry. Since 2006, the BBBT has advanced this industry by organizing half-day vendor presentations to their over 140 me…
Indoor Wi-Fi Location and Beacons: Better Together Part 2
Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. T…
Analytics: A New Model for Creating Great, Personalized Customer Experiences
While certainly exciting, buying a new house, can also serve as a revealing exercise in understanding data science. A couple of weeks ago I went to my bank to investigate my financial options for buying a new house. To my surprise, my account manager gave me a stack of paperwork to fill out—and I so…