Digital and Social

Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as…

AI in Marketing is here and it’s real – and it is solidifying and revolutionizing the art and science of identifying target customers for driving marketing campaigns among leading, data-driven companies across multiple industries. As mentioned in my previous post, the first task of any marketi…

Oh we are so close! And yet large gaps remain. Marketing can be almost completely intelligently automated away, leveraging large data sets and prior experiences as well as content creation paradigms to create, launch and execute marketing campaigns in an effective and entirely automated way. The pro…

Customer Experience, when boiled down to its essence, flows from the thoughtfulness and care taken by the vendor in serving you, the Customer. This thoughtfulness is often demonstrated through the human element in live interactions as well as in the care given to the buying experience itself. Small,…

Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it into something meaningful. Today, our Marketing o…

Magic in any field happens when expert creators of a tool meet an expert user of the tool – whether that be in Formula-1 Car Racing or taking a Rocket to Mars or a Data Analyst using all the capabilities at her disposal. Expert Mathematicians, Statisticians, Computer Science professionals can…

As George Box noted several decades ago, “All Models are essentially wrong, but some are useful”.  The work of statistical analysis, and its modern day derivatives of Machine Learning and Deep Learning, continue to be bold attempts at capturing what are essentially complex activities int…

The only thing I love more than eating a pizza is making a pizza. It’s a challenging business. There’s the skill of achieving ideal dough for excellent crust depth and crispness. Choice of toppings (obviously, no pineapple). Where to cook, at what temperature and on what kind of stone. Pizza perfect…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…