Insights

Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it into something meaningful. Today, our Marketing o…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…

Seven years ago, the team behind Unleashing IT started with a question: “What do IT and LoB professionals really need to know to help their organizations succeed?” The answer today is the same as it was then: Less hype. More insight. That’s why we’re committed to bringing you the latest perspectives…

You could feel the energy rumbling through San Francisco’s air as over 2,000 partners stepped onto Moscone Center to learn about Cisco’s latest product news and partner technologies. The November 2016 Partner summit did not disappoint as it became the platform that launched Cisco’s UCS S-Series, a n…

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to…

This week I’m at the inaugural Internet of Things World Forum, hosted by Cisco.  To give you a sense of what was discussed in just one day, I thought I’d capture some of the more interesting tweets and stats.  Below the tweets is a fun short video where I interviewed SAP’s Benjamin…