revenue

Do you remember when cloud services first emerged? Driving operational efficiency was the name of the game – specifically reducing IT costs. Now, as organizations continue to innovate themselves, many are expecting their cloud services to be instrumental in digitization efforts that can improv…

I love football, especially the NFL. I grew up in Memphis — a city without a team. Oh, yes, we had WFL and USFL teams along the way. However, their owners could never convince the NFL to expand and let them in when the other leagues folded. We even hosted – though inhospitably – the once Houst…

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network d…

“We are going through unprecedented change in the service provider industry – and it’s increasingly becoming a mobile and cloud-based world, with competition around every corner,” Kelly Ahuja, senior vice president of Cisco’s service provider business, told 70 international journalists during Cisco’…

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to…

It’s an exhilarating time to be in marketing. Here at Cisco, we’re on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we’re taking our partners with us on this journey. By now, you’ve probably heard the term “revenue marke…

Nobody can question that location-based services are hot these days–especially in the retail space. Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one…

Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive Officers in leading retailers especially those from a marketing or operations persecutive some interesting comments and trends ar…

You saw the double-announcement Thursday–Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement. At this point you’re probably thinki…