Sherri Liebo

When you hear the name Cisco, what comes to mind? A pretty safe bet is that you think “enterprise networking leader.” Of course, we want you to always think of us in those terms, because it’s true. However, I wanted to be sure our partners that operate in the midmarket space are recognized, because…

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered: Wonder Vision – The power to see what no one yet ca…

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come: Wo…

You’ve already seen what I had to say about Wonder Vision and The Alchemist. Up next is Super Voice! As I continue my series on marketing superpowers, you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is…

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year: Wonder Vision – The power to see what no one yet can see Alchemist – The power to blend art with science in a way no one c…

As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity: Wonder Vision – Th…

At Cisco, we say that the Internet of Everything (IoE) changes everything. We really believe it.  No other technology has been so pervasive or as rapid in its growth as the Internet—adding billions of new connections every year. But, the number of people and things getting connected isn’t what matte…

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give…

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal. In that particular instance, I spoke abou…