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Sherri Liebo

Vice President

Global Partner Marketing

Sherri Liebo is the Vice President of Cisco Global Partner Marketing, leading Cisco’s global partner marketing strategy. Sherri and her team drive engagement with marketing leaders in Cisco’s Partner organizations and collaborate with internal Cisco organizations to accelerate demand for Cisco technologies and services through Partners. This global partner community represents more than eighty percent of Cisco revenue.

Before taking on her current role, Sherri was the Vice President of Marketing for Cisco Services, a $10B global business constituting 22 percent of Cisco’s overall revenue. In her Services leadership role, she was responsible for Services overall marketing, including portfolio marketing and management, marketing strategy, and services. A key member of the strategy-setting Cisco Services Portfolio Forum, Liebo played an integral role in bringing to market a world-class portfolio of services with faster time-to-revenue and high levels of customer satisfaction.  

Prior to that, Liebo was Vice President of Services Segment Marketing, driving the segment and architecture marketing strategy for Services to ensure that strategy supports the needs and demands of the global customer and partner base.

In 2006, Sherri drove the creation and launch of an innovative Smart Service known as “Smart Care,” which allowed partners to create a services practice around Cisco solutions in the small and medium business market, significantly increasing partner profitability and customer satisfaction. Smart Services is now recognized by industry analysts as critical to the future strategy of Cisco’s business.  She has held several leadership roles in Cisco related to accelerating Cisco’s products and services through the partner route to market.

Previous to leading the Services Segment Marketing team, Liebo was senior director of field marketing and sales development for Cisco Services in the U.S. and Canada region. She led a field marketing team with responsibilities for- oversight of customer and partner marketing programs and the Cisco Services Board of Advisors. In this capacity, she drove an incremental $40M commercial business through partner programs to drive new and renewal business for Cisco.

Liebo joined Cisco from Hewlett Packard in 2005. Her 20+ years of experience encompass strategic planning, alliance development, worldwide service development and launch, channel management, and regional go-to-market execution.   

Liebo holds a B.S. in Electrical Engineering from the University of Florida.  She also holds a Masters in Business Administration from the Walter A. Haas School of Business at UC Berkeley.

Articles

January 8, 2014

PARTNER

Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners

As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector. That brings the total value “up for grabs” by our partners to an astoundin…

December 20, 2013

PARTNER

Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. – Forbes In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. O…

October 24, 2013

PARTNER

Marketing: A Revenue Generator

It’s an exhilarating time to be in marketing. Here at Cisco, we’re on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we’re taking our partners with us on this journey. By now, you’ve probably heard the term “revenue marke…

September 18, 2013

PARTNER

Internet of Everything – $Billions of Value to Partners

I’ve been having great conversations with our partners about the Internet of Everything (IoE), especially since Partner Summit. The biggest takeaway is that IoE is not a new solution or new market; it truly is much bigger than that. IoE is a complete market shift that will touch the lives of each an…

September 11, 2013

PARTNER

Global Partner Marketing Blog Series Kicks Off

I’d like to welcome you to my new Global Partner Marketing (GPM) blog series. As vice president of Cisco’s GPM organization, I’m excited about our broad partner ecosystem and the goals we can accomplish together. This new blog will feature all the latest perspectives on Revenue Marketing; upcoming p…