Articles
Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners
As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector. That brings the total value “up for grabs” by our partners to an astoundin…
Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing
The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. – Forbes In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. O…
Marketing: A Revenue Generator
It’s an exhilarating time to be in marketing. Here at Cisco, we’re on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we’re taking our partners with us on this journey. By now, you’ve probably heard the term “revenue marke…
Internet of Everything – $Billions of Value to Partners
I’ve been having great conversations with our partners about the Internet of Everything (IoE), especially since Partner Summit. The biggest takeaway is that IoE is not a new solution or new market; it truly is much bigger than that. IoE is a complete market shift that will touch the lives of each an…
Global Partner Marketing Blog Series Kicks Off
I’d like to welcome you to my new Global Partner Marketing (GPM) blog series. As vice president of Cisco’s GPM organization, I’m excited about our broad partner ecosystem and the goals we can accomplish together. This new blog will feature all the latest perspectives on Revenue Marketing; upcoming p…