Marketing

I’ve heard that life at Cisco can be described like a choose-your-own-adventure story where you’re free to decide how YOU want your personal life and career to grow. I’ve seen inspiring examples of colleagues who had sudden life changes that didn’t have to sacrifice their career to be fully present…

I didn’t start my career in marketing – or at Cisco.  I used to be a full-time civil litigator and a part-time adjunct lecturer.  By day, I picked apart multi-million-dollar insurance contract language.  By night, I picked apart graduate student essays (in all their handwritten glory). So, you coul…

Even with bots, apps, social media, personalized video and all the rest, email remains a marketing workhorse in B2B. It’s the primary way we communicate with and create experiences for our prospects and customers. Email is a challenge. There’s almost always something that can be improved, optimized,…

Chatbots. Automation. Artificial intelligence. Machine learning. Predictive analytics. We all know the terms. But are we making the most of these innovations to create exceptional experiences for our customers? Last week, I attended Partner Xperience at Cisco Live! 2019 in San Diego, where I was exc…

Yes, I brought a baby to Cisco Live Melbourne. And no, to answer the #1 question I received throughout the 5 days I spent in Melbourne for the Digital Summits (a side event to Cisco Live) it wasn’t just some random baby I found in the convention center. A year ago, I reluctantly missed out on the ch…

We talk a lot about the customer’s journey. But what about our partner’s journey? Well, we’ve been listening to you intently. And as I mentioned last month, we know you expect best-in-class collaboration to “future-proof” your marketing, grow your sales, and distinguish your customer support. We als…

Growing up, I looked up to my mom – I still do! As a kid I was inspired by my mom’s dedication, work ethic, and resilience. I wanted to be just like her when I grew up – and I’ve kind of done just that as we’ve both found a unique place for ourselves at Cisco! In December 2018, our CEO Chuck announc…

This week the world comes together to celebrate that grandest of all holidays – World Laboratory Day!  While college campuses and research institutions across the globe will no doubt be at fever pitch, the rest of the world will trudge along this week, blithely unaware. Not least among those folks,…

Speaking with more and more partners while traveling recently, I am thrilled so many of you have marketing for the future top-of-mind. Seems like no matter what country I visit, or which partner I consult, we all agree on the power that marketing holds in our new digital age. Last month I recapped m…