Marketing

After a week spent at Cisco Live Barcelona – I was ready to take on the world with the priceless knowledge I gained and the inspired ideas I left with. One of those ideas was in fact about to become a reality. You see, I have a dream to visit as many Cisco offices around the world as possible. I’m a…

As B2B marketers, we tend to rely on market research, industry reports, sales and partner feedback in order to shape our marketing strategy and mix. While all of them are valid approaches to understanding customer behavior, in my experience, marketers need to spend time in person with customers in o…

How nice does paternity or maternity leave sound when you don’t have kids yet?! Don’t tell my manager, but I may have had thoughts of a company-paid family vacation. We would be relaxing in our poolside cabana, with baby sleeping soundly, while Mickey Mouse refilled our well-earned margaritas. Ahhhh…

Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it into something meaningful. Today, our Marketing o…

This post was authored by Cisco Intern Giacomo Persaresi. After preparing your resume and ensuring you put your best foot forward, there may be nothing more nerve wracking than clicking the “send” button on your application and…waiting. Well, until you hear back, of course, and learn you’ve landed a…

My husband David and I are six months into our lives as U.S. expats living in London, and while it wasn’t easy – it’s been a road paved with moments that have highlighted what an incredible company Cisco is to work for. There were 14 months of career conversations with multiple Cisco leaders and ma…

As marketers, we’ve come a long way in becoming data-driven experts when it comes to creating more engaging personalized marketing experiences. GDPR is making us think more critically about how we leverage data, maintain customers’ trust, ensure compliance, all while still being able to effectively…

Ahhh, Corporate America! Those two words alone always seem to send a rush of emotions to the surface. Everyone has an opinion on Corporate America and rarely does it leave you with a warm fuzzy feeling. As an established leader in tech, you may think you know Cisco. But, I’m here to tell you – you’…

I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our partners’ marketing practices. While there were many…