Marketing

Marketing is amazing. I mean those of us that do marketing for a living really do “live the dream.” Granted there are numerous meetings, funding challenges, deadlines, and the ever persistent stressors of moving targets and dates. But take a step back, and realize what’s happening. A shift has occur…

  “Great companies do many things, but one theme I heard over and over is: ‘Great companies honor their past.'” – Ron Ricci   This was the welcome message and theme of the day during the dedication ceremony of the new Cisco Heritage exhibit, #CiscoHeritage.  Where i…

Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a las…

Partners of all types across the globe have one very important thing in common. Yes, they all want to become more profitable; but, they also want to help facilitate this by aligning their sales and marketing teams more closely. While some still see marketing as a “support” role, it really is critica…

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now l…

We are technology optimists. Billions of people and things are being connected globally. Digitization is forcing organizations and even countries to reimagine business models, products and services. Every industry, government, school system, university and hospital is grappling with how to navigate…

Reena Tiwari   Our customers’ expectations and buying behaviors are changing, and more brands compete for their attention. We either need to reinvent our approach to marketing or risk losing business to our competitors. The big change in buying behavior is that most of us now research a product…

Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone stood. Then, the relationship began to change With the advent of digital and social tools, buyers – not sellers – stepped into…

It’s not really a secret – video is hot and trending, both as a marketing tool and new, modern communication medium. Just check out the facts: 93% of marketers use video for marketing activities Video is the top 3 most effective social media tactic Using “video” in your email subject line will incr…