Cisco Marketing Velocity
Cisco Marketing Velocity: Inspire, Transform and Tune your Digital Marketing Activities
Recently, I got the opportunity to share time with a selection of Cisco Partners at the Marketing Velocity event in Amsterdam. As I was just two months into my new role as Director of Segment and Partner Marketing in EMEAR, this was just the sort of early opportunity I needed to help me get a feel f…
Reflections on becoming future-proof marketers…together
I love getting your feedback – so does our entire Cisco Global Partner Marketing team. Recently I attended our third and final Marketing Velocity event of the year, in Amsterdam. Earlier this year we held regional events in Melbourne, Australia and New Orleans. Looking back, I’m glad we acted on you…
Off to New Orleans for Cisco Marketing Velocity 2019
We are off to New Orleans this week for our 2019 Cisco Marketing Velocity event, and I could not be more excited to interact with our amazing Cisco Partners in such a hospitable, vibrant locale. NOLA is a place that personifies the resilience and innovation it takes to make a city grow and thrive.…
Become a Future-Proof Marketer
In my January blog, I talked about many of the tools we provide to help all of our partners increase their marketing effectiveness. I heard a lot of feedback from you on that particular blog, and I promise to always share the most up-to-date information on how Cisco can help you with co-branding, de…
Cisco Makes it Easier to Increase Your Marketing Effectiveness
The recent holiday season allowed me to spend time with my family and look back on 2018. Now that we’re in the new year, I have been reflecting on what I’ve heard recently from my other family, the Cisco Partner community, and how to turn it into action in 2019. Since I began leading Cisco’s Global…
Secrets of Highly Productive Partner AM’s
Cisco relies on a robust partner ecosystem that drives the majority of our business. However, each of you have your own differentiated approach to the market. Today, I wanted to share some of the resources that can increase AM’s productivity. Many of you are already aware of and are using the follow…
Marketing for a New Era – Marketing Velocity Barcelona 2018
I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our partners’ marketing practices. While there were many…
Utilizing Marketing for Big Impact: Congratulations to our 2018 Marketing Velocity Global Award Winners
I’m currently in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. This event is designed for us to jointly discuss trends impacting our industry, and accelerate marketing practices by connecting, educating, and activating our partner marketing community at ̵…
The 2017 Digital Customer Is Not “So Yesterday”
What’s “Old” May Be Key to New Recurring Revenue Opportunities We have welcomed in a new year, which means it’s time to reflect and make some resolutions, but have you ever noticed how we tend to keep making the same ones each year? Sometimes the changes we seek are so dramatic that they have a slim…