Cisco Marketing Velocity

Ok, we’re not talking fancy giveaway bags – sorry. But we are here to make your life a little easier, at least when it comes to digital marketing. Our end goal is to accelerate your marketing effectiveness. And we have two digital marketing services to help you engage your customers like never befor…

Marketing is amazing. I mean those of us that do marketing for a living really do “live the dream.” Granted there are numerous meetings, funding challenges, deadlines, and the ever persistent stressors of moving targets and dates. But take a step back, and realize what’s happening. A shift has occur…

Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT – see what they did there?). Engagement shot up. Millions of views. Hu…

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that challenges and educates our partners about how they think about marketing. While I think Cisco is leading the…

My LinkedIn feed is constantly deluged with updates about my connections landing new roles, learning new skills and making an impact at their respective companies. It seems every day I hear about one of my peers taking on more responsibility and becoming more influential. Yes, I recognize this is pr…

I have been very fortunate in life and in my career that I have been able to see much of the world. I find tremendous joy in immersing myself in different cultures and seeing first-hand how other people live, communicate and work. While every destination and every culture has their own twist on thes…

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s digital world. Everything moves faster. Everyone is connected. Your customers have transformed. Digital natives will dominate…

My bookshelf is mixed with I-can’t-put-them-down-books and read-them-slowly-books. Despite my love to read – and the plethora of offerings right in my office — sometimes I need a quick “fix” for learning. TED Talks, webinars, and our own courses give me what I crave when I don’t have time to c…