#mktgvelocity

We are off to New Orleans this week for our 2019 Cisco Marketing Velocity event, and I could not be more excited to interact with our amazing Cisco Partners in such a hospitable, vibrant locale.  NOLA is a place that personifies the resilience and innovation it takes to make a city grow and thrive.…

In my February 2018 blog “Are You Talking with the Right Buying Center?” I covered how important it is for Cisco and our partners to engage with a number of other digital stakeholders along with line of business (LOB) stakeholders. These other decision-makers are in multiple buying centers within an…

I’m currently in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. This event is designed for us to jointly discuss trends impacting our industry, and accelerate marketing practices by connecting, educating, and activating our partner marketing community at ̵…

Marketing is amazing. I mean those of us that do marketing for a living really do “live the dream.” Granted there are numerous meetings, funding challenges, deadlines, and the ever persistent stressors of moving targets and dates. But take a step back, and realize what’s happening. A shift has occur…

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that challenges and educates our partners about how they think about marketing. While I think Cisco is leading the…

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top If you weren’t able to go or follow live, be sure to st…

Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As many of you know, I am wholeheartedly focused on the well-being of our Partners. I truly believe this is an incredible contribution…

Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to – Connect.  Amaze.  Engage. This event marked the ninth year Marketing V…