Ecosystem partners
Marketing’s Role in Reaching New Buying Centers
In my February 2018 blog “Are You Talking with the Right Buying Center?” I covered how important it is for Cisco and our partners to engage with a number of other digital stakeholders along with line of business (LOB) stakeholders. These other decision-makers are in multiple buying centers within an…
Power Your Success With Ecosystem Partners
Every great success needs the right team. From the moon landing to the latest blockbuster movie, success requires the talents and skills of many people working together with a common goal. At Cisco, we make sure you can build the team you need with our partner ecosystem. Every part of it — from our…
Are You Talking with the Right Buying Center?
In my November 2017 blog “Selling Higher—Changing Our Selling Motion for Better Customer Outcomes,” you heard me talk about how important it is for Cisco and our reseller partners to change how we sell and with whom we sell to capture more budget for digital transformation projects. I also said that…
Selling in the World of Digital Transformation
It seems our customers all want the same thing: help addressing their business needs based on the capabilities they’re trying to solve for, help staying ahead of competition, and guidance on the “how” of implementing against their Digital Journey. This might sound like a tall order, but that’s exact…
Digital Transformation and the Connected Value Exchange
As our customers embark on their digital transformation journey, they have a myriad of vendor, partner and technology options available to revitalize their businesses and produce better outcomes for their consumers. So more than ever – how we (vendors, resellers, integrators) work with these custome…
Orchestrating Smart City Ecosystems
Just as an orchestra relies on the careful selection of instruments and skilled players, each contributing uniquely and working in tight collaboration, to create a truly symphonic experience—so, too, does the development and operation of a smart city. In the case of creating harmony on the urban ser…
Destination—A Stress-free Flight
A CMX Partner Ecosystem Blog Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business and/or industry-specific features. This blog is one in a continuing series that…