Customer-In Selling

It may seem harsh to say you need to break out of your cocoon, but it is meant as a compliment!!  Metamorphosis is often used as an analogy for change, and the cocoon stage is the stage of transformation from a caterpillar to butterfly.   The reason for this analogy is I think the top sales leaders…

It seems our customers all want the same thing: help addressing their business needs based on the capabilities they’re trying to solve for, help staying ahead of competition, and guidance on the “how” of implementing against their Digital Journey. This might sound like a tall order, but that’s exact…

As our customers embark on their digital transformation journey, they have a myriad of vendor, partner and technology options available to revitalize their businesses and produce better outcomes for their consumers. So more than ever – how we (vendors, resellers, integrators) work with these custome…

Digital transformation offers customers immense opportunity to create new business value, and can only be achieved when it is powered by both our best-of-breed partners and Cisco innovation. We put our customer business issues first – then engage our entire ecosystem, including resellers, software v…