sales enablement

Welcome to the next installment in The Fast Five series, where I track down Cisco executives to talk about their solutions developed for our distributors and two-tier Partners. In just a few minutes, you will learn how to position our innovations to your customers, what programs you can access from…

Welcome to the next installment in the The Fast Five series, where I track down Cisco executives to talk about their solutions, developed for our distributors and 2-tier partners. In a few minutes, you will learn how to position our innovations to your customers, what programs you can access from Ci…

There is always a lot of innovation coming out of Cisco, and most of that innovation is ideal for our 2-tier (2T) partners to take to their customers. But the downside of leading innovation – if there is a downside – is that it can get confusing. I’m here to help as a 2T partner advocate. In fact, w…

I am not a big moviegoer, but one of fun parts of going to the movies for most people is seeing the previews of coming attractions. Everyone wants to see the exciting new movie trailers to help decide if they want to go. I also remember when I was a kid one the highlights in the summer break from sc…

It may seem harsh to say you need to break out of your cocoon, but it is meant as a compliment!!  Metamorphosis is often used as an analogy for change, and the cocoon stage is the stage of transformation from a caterpillar to butterfly.   The reason for this analogy is I think the top sales leaders…

For years, PowerPoint has dominated the solution selling scene, but the age of static slide presentations seems to be coming to close. Today, prospects and customers demand more. They want to see solutions in action. While PowerPoint provides a solid basis for introducing and discussing things like…

The gift of education is the gift that keeps on giving. Getting your higher education degree is a critical element of success for most professionals these days. But education shouldn’t stop with your college experience. Ongoing training is also necessary to maintain your competitive edge. This is es…