Andrew Sage

Welcome to the next installment in The Fast Five series, where I track down Cisco executives to talk about their solutions developed for our distributors and two-tier Partners. In just a few minutes, you will learn how to position our innovations to your customers, what programs you can access from…

Welcome to the next installment in the The Fast Five series, where I track down Cisco executives to talk about their solutions, developed for our distributors and 2-tier partners. In a few minutes, you will learn how to position our innovations to your customers, what programs you can access from Ci…

As I explained last month, we’ve put together a series of vlogs on Cisco’s hottest offerings. We call the series The Fast Five, and it has been especially developed for our distributors and 2-tier partners. In a few minutes, you will learn how to position our innovation to your customers, what progr…

There is always a lot of innovation coming out of Cisco, and most of that innovation is ideal for our 2-tier (2T) partners to take to their customers. But the downside of leading innovation – if there is a downside – is that it can get confusing. I’m here to help as a 2T partner advocate. In fact, w…

Last year, Cisco launched Distribution Sales Visibility (DSV) and began deploying it, country by country, across our distribution channel. Distis in Canada and the US are all now using DSV. A Step toward EoDB The whole point of DSV is to make Cisco easier to work with for our distributors and for th…

Cisco Distributors grow when their partners grow; simple as that. There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services…

Admit it: you hear Cisco and automatically think enterprise networking leader. Well, it’s time to expand that thinking. This week at Cisco Partner Summit we are officially turning the spotlight on the midmarket and the opportunity it offers Cisco channel partners for growth and profit.  With 1.4 mil…

We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantl…

Did you know the number of mobile-connected devices has broken the 1 billion mark? We have become more reliant on the Internet to get things done, take care of customers, and expand our businesses. This is a very important topic for partners, including small business partners. Cisco’s newly expanded…