denny trevett

Today, technology has become a critical purchase for your business and buyers expect more… they don’t want boxes and licenses…they want successful outcomes and an outstanding customer experience long after the ink has dried on their contract. The world has changed. Have you and your teams? Did…

“There is no version of our Customer Experience future without our partners” Many of our partners are optimistic about the opportunities that lie ahead with Cisco Customer Experience. They understand that lifecycle accelerates customers’ success and is our largest joint opportunity. However, they a…

The past few days have been nothing short of fantastic. Cisco Live was packed with exciting CX announcements, great conversation, and inspiring talks. It’s something I look forward to every year, and it’s always a little hard saying goodbye. But on the other hand, I can’t wait for the year ahead. Th…

Partnerships are about trust, plain and simple. They are about knowing that the person looking you in the eye from across the desk, dinner table, conference room, or stage considers their success linked with yours. Trust is the foundation of the Cisco + Partner relationship, and it extends to the wa…

In my February 2018 blog “Are You Talking with the Right Buying Center?” I covered how important it is for Cisco and our partners to engage with a number of other digital stakeholders along with line of business (LOB) stakeholders. These other decision-makers are in multiple buying centers within an…

In my November 2017 blog “Selling Higher—Changing Our Selling Motion for Better Customer Outcomes,” you heard me talk about how important it is for Cisco and our reseller partners to change how we sell and with whom we sell to capture more budget for digital transformation projects. I also said that…

If you attended this year’s Partner Summit, live or virtually, you might have heard Wendy Bahr talk about the need for Cisco and our partners to focus more on our customers’ business outcomes and own the opportunity together. At face value, it sounds simple. What she’s really talking about is an evo…

With Cisco’s launch of The Network. Intuitive., we are delivering an open and extensible architecture that is constantly learning, adapting, and protecting. As Nirav Sheth pointed out in his blog about the new network on June 21, we are leading a breakthrough approach from the traditional, man…

As our customers embark on their digital transformation journey, they have a myriad of vendor, partner and technology options available to revitalize their businesses and produce better outcomes for their consumers. So more than ever – how we (vendors, resellers, integrators) work with these custome…