resellers

In my November 2017 blog “Selling Higher—Changing Our Selling Motion for Better Customer Outcomes,” you heard me talk about how important it is for Cisco and our reseller partners to change how we sell and with whom we sell to capture more budget for digital transformation projects. I also said that…

It’s Valentine’s Day, are you looking for a new technology partner? What’s it like to be a communication or collaboration-focused reseller in today’s technology market? With the industry evolving at such a rapid pace – in terms of both technology and shifting revenue streams – the vendor landscape i…