digital marketing

Cisco Speaks is a new blog series where we share how our very own people are addressing the same challenges you tell us you’re experiencing. If you have a specific question or if there’s a topic you’d like to see us respond to in a future Cisco Speaks post, please contact us.  A part of the digital…

This week the world comes together to celebrate that grandest of all holidays – World Laboratory Day!  While college campuses and research institutions across the globe will no doubt be at fever pitch, the rest of the world will trudge along this week, blithely unaware. Not least among those folks,…

As B2B marketers, we tend to rely on market research, industry reports, sales and partner feedback in order to shape our marketing strategy and mix. While all of them are valid approaches to understanding customer behavior, in my experience, marketers need to spend time in person with customers in o…

You may have heard a little rumour that here at Cisco we love to give back – and it’s true! Additionally, Cisco encourages us to find ways to give back that we’re passionate about, and there may be no greater passion for us Aussies than our oceans. My role at Cisco is in digital marketing for the A…

Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it into something meaningful. Today, our Marketing o…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…

The past few months I have been pretty vocal about the post-digital world –  how marketing must focus on the experience economy, foster an environment for borderless business, and create data-driven strategies to harness the demands of customers and deepen relationships with them. While we are curre…

Blurred Lines Between Digital Marketing and Sales Being a digital business has no limits, however, not evolving your technologies, sales motions, and innovation to match customer’s shifting needs, you can suffocate your business’ growth potential. You’re not alone, we all feel the pressure. And what…

Ok, we’re not talking fancy giveaway bags – sorry. But we are here to make your life a little easier, at least when it comes to digital marketing. Our end goal is to accelerate your marketing effectiveness. And we have two digital marketing services to help you engage your customers like never befor…