Cisco Marketing

Last week I attended the Cannes Lions International Festival of Creativity, joining the world’s leading brands, marketers, media platforms, and creative minds for a week of great discussion. It was so inspiring to see the incredible work being done, with a huge focus on innovation, technology, distr…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…

I’m a journalist; a storyteller. My job as a social media manager for Cisco requires all the same skills I honed as a news producer at television news stations all across the country. When I made the leap into the corporate tech world, I wondered how big of a learning curve I’d face. It…

If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all along, bu…

You need to purchase new software on behalf of your company – how do you decide which product/company to choose? You probably go and check out some vendor websites and ask the opinion of people you know and trust, but would you ask a vendor’s employees what they think about their company? Fact…