digital marketing

One week away from Christmas – let the countdown begin! Don’t get me wrong, I love this time of the year, but it doesn’t stop me from thinking about how many talented marketing professionals don’t want to lose traction with their key stakeholders. In my last blog post, I talked about how the engagem…

Only a few days left until one of my favorite events of the year. It’s always a treat to connect with all of you at Partner Summit, and whether you plan to be there in person or follow along with Virtual Partner Summit, we’ve got some big things to talk about. Together we can own the opportunities i…

Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT – see what they did there?). Engagement shot up. Millions of views. Hu…

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings…

Salesforce Scale. Sales Acceleration. Customer Reach and Loyalty. Do these terms sound familiar? To others in different industries, these might just be simple phrases.  To you they mean so much more. They were also a constant theme among partners shared with me during the Partner Summit 2016 Event.…

For this blog, I collaborated with two of the UK’s leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and Hugh Wilson, Professor of Strategic Marketing and Di…

This month marks the one-year anniversary of our social chat program, #CiscoChat. To date, we’ve had over 2,500 participants to our 35 chats. With a viewership of potentially 144 million impressions, and our hashtag trending nationally several times, we are excited about the level of engagement and…

Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to – Connect.  Amaze.  Engage. This event marked the ninth year Marketing V…

Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things electronically has become the norm.  The same will happen wi…