michelle chiantera

As marketers, we’ve come a long way in becoming data-driven experts when it comes to creating more engaging personalized marketing experiences. GDPR is making us think more critically about how we leverage data, maintain customers’ trust, ensure compliance, all while still being able to effectively…

Today we face many challenges as a society, whether it be cultural conflicts, fighting to save the environment or being involved with a non-profit that supports a cause you care about. One area that has a place in my heart is reaching students around the world and providing them with an education. E…

A few weeks ago, we were in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. We focused on connecting partners with resources they can take advantage of now, educating them on what the future holds for marketing, and activating them to drive their organizations…

I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our partners’ marketing practices. While there were many…

I’m currently in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. This event is designed for us to jointly discuss trends impacting our industry, and accelerate marketing practices by connecting, educating, and activating our partner marketing community at ̵…

Henry Ford’s quote, “the only real mistake is the one from which we learn nothing,” holds very true in today’s digital era. It’s defined much of my own life, and career, and as marketers the path we tread will have challenges and mistakes. It’s what strengthens us and forces us to be more agile. I r…

The past few months I have been pretty vocal about the post-digital world –  how marketing must focus on the experience economy, foster an environment for borderless business, and create data-driven strategies to harness the demands of customers and deepen relationships with them. While we are curre…

I recently read an article posted by Adobe, and this was the leading hook, “Imagine a world where everything is connected and anything can be known. Where clothing gathers customer data, refrigerators do the shopping, and companies tap into consumers’ subconscious thoughts. This is the future of mar…

It’s with great honor that I get to highlight 10 of our Cisco leaders that have been named a top Channel Chief of 2018 by CRN. CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. Each of our leaders that we submitted ma…