michelle chiantera

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that challenges and educates our partners about how they think about marketing. While I think Cisco is leading the…

True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could bec…

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings…

Salesforce Scale. Sales Acceleration. Customer Reach and Loyalty. Do these terms sound familiar? To others in different industries, these might just be simple phrases.  To you they mean so much more. They were also a constant theme among partners shared with me during the Partner Summit 2016 Event.…

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s digital world. Everything moves faster. Everyone is connected. Your customers have transformed. Digital natives will dominate…

One of your customers’ top priorities IS securing their network. By now you’re more than versed with the pitfalls of security vulnerabilities and you’re using that knowledge every day to educate your customers. Have you seen how focused we are on security? You could say we’ve become passionate about…

Today we unveiled the new Cisco brand campaign. Don’t blink, because in an instant you might miss our bold, evolutionary change. For more than a decade we’ve shown that we’re more than a networking company. But now it’s time to show what that really means. Now is the time to share how we’re impactin…

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top If you weren’t able to go or follow live, be sure to st…

Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As many of you know, I am wholeheartedly focused on the well-being of our Partners. I truly believe this is an incredible contribution…