engage

When two re-insurance firms joined forces, they created a global giant, with headquarters on both sides of the Atlantic. But once they closed the deal, the real work began. They needed to bring two companies together—not just in name—but in everyday practices. And high on the list to make that happe…

Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT – see what they did there?). Engagement shot up. Millions of views. Hu…

My notebook is filled with inspiration, actions, ideas, and scuttlebutt from Partner Summit. I bet yours is too! Here are five things to do next (and share with your team).   1. Watch what you missed. You can’t be in two places at once which is why we offer the general sessions, impact sessions…

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now l…

Five is our magic number for the week as we look back on 5 ways to earn more revenue from fewer customers, 5 takeaways from Cisco Live, and our (almost) 5 pillars of partner marketing.   5 ways to earn more revenue from fewer customers Here’s something we all know but don’t all act on: it’s more cos…

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top If you weren’t able to go or follow live, be sure to st…

Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As many of you know, I am wholeheartedly focused on the well-being of our Partners. I truly believe this is an incredible contribution…

This blog is co-authored by Michelle Chiantera, Senior Director of Global Partner Marketing. Today, Cisco Partner Summit 2016 kicked off in sunny San Diego. We’re energized and ready for the great week we have planned for our 2,200 partners joining us onsite from around the world. Moments ago, duri…

Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo. The event has been running for 31 years now and is organized and run by Cisco’s partner Evry. This years theme is “#UserIsKing” , and Cisco hosted a special Retail Br…