Articles
Norway Looking to Lead in Customer Experience & Engagement
Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo. The event has been running for 31 years now and is organized and run by Cisco’s partner Evry. This years theme is “#UserIsKing” , and Cisco hosted a special Retail Br…
Location Based Services Enabling Smart Connected Cities
Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been w…
#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry. CMX is featured at the HITEC Convention in both the Cisco booth a…
How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.
Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling. No longer is it just an idea or an aspiration for the hospitality industry to use innovative me…
Mobile Retail Evolution and Location Based Services
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predic…
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017). Let’s look at some of the funda…
Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent. Location, location, location…!!! A very clear trend visible here is how location had become a key part of the digital marketing language. It was part of the Ke…
Mobility Trends in the Air Industry 2014
Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspe…
Mobile Trends & Airport Passenger Terminal Expo 2014
The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal. Cis…