advertising

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting mean…

A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, servic…

Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling. No longer is it just an idea or an aspiration for the hospitality industry to use innovative me…

This post is co-authored by Andrew Tsonchev, Jaeson Schultz, Alex Chiu, Seth Hanford, Craig Williams, Steven Poulson, and Joel Esler. Special thanks to co-author Brandon Stultz for the exploit reverse engineering.  Silverlight exploits are the drive-by flavor of the month. Exploit Kit (EK) owners a…

This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predic…

You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart &#…

It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017). Let’s look at some of the funda…

This post is coauthored by Andrew Tsonchev. Anyone can purchase an exploit pack (EP) license or rent time on an existing EP server. The challenge for threat actors is to redirect unsuspecting web browsing victims by force to the exploit landing page with sustained frequency. Naturally, like most cri…

This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance. Cisco demonstrated a number of CMX and IoT related things this week. Firstly “The Internet of Everything:  On The Go” In the Cisco booth some future thinking was applied with a concept that ima…