broadcast video

Allow me to get straight to the point: You’re reading this because you’re either at or interested in the goings-on of what we used to call “the broadcast industry,” and is now broadened to “content,” “media,” “video,” and so on. It is an industry that dates back 70+ years, depending on when you star…

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting mean…