Articles
Reinventing the Internet: Solving Communication Service Provider Bandwidth Issues with Better Network Design
Guest blog by Rajesh Ghai, Research Director, Carrier Network Infrastructure, IDC Every day, more applications migrate to the cloud. Corporate networks increasingly stream rich data such as video, and real-time services such as 5G and IoT drive more low-latency connections and bandwidth demands. Wit…
Your Media Gateway between the Data Center and the Wide Area Network
So here we are at #CiscoIBC talking about the adoption of cloud and IP technology. Collectively as an industry we are creating massive amounts of data and powering expansive scale INSIDE our data centers to 40 Gig and 100 Gig endpoints. But what happens to all that traffic as it leaves the data cent…
Powering AI Workloads in Media and Entertainment
If you’ve been following news in Artificial Intelligence (AI) and are involved in media and entertainment, this has been a week of milestones. First, Cisco announced the expansion of the UCS portfolio to power the full lifecycle of AI, from data collection and analysis, to data preparation and train…
Cisco@CES: Changing the Equation for Live Streaming and ABR Video Quality
On the surface, it seems counter-intuitive: Save bandwidth while improving video quality? It reminds me of something my grandfather used to say: “You can’t swim and be dry at the same time, can you?” The riddle that is quantity vs. quality goes way back. Think back to the VCR. They used to have a ph…
Cisco@CES: Cloud Architectures for Scaling Video: Three Use Cases From Our Customers
Written by Ramin Farassat More and more service providers are shifting toward cloud-delivered video, just as the video-heavy Consumer Electronics Show is once again at hand. CES is all about consumer experiences — mostly video, and increasingly driven from the cloud. I want to share three exam…
Video Aware Networking – A Performance in Four Acts
This is a story with two protagonists: Low latency “ABR” encoding (where “ABR” stands for “Adaptive Bit Rate”) and the hot ticket that is “Video Aware Networking.” And believe it or not, it will keep you at the edge of your seat. (Stick with me here.) It goes like this. Act 1: As broadcasters, “trad…
As Broadcast Focuses on IP, Video Quality Moves Front and Center
Sometimes you get the opportunity to walk away from the Cisco booth to see – and feel – what’s energizing the industry. From NAB 2017, here are a few of my walkaway takeaways: 1. NAB isn’t just for “traditional broadcasters” anymore. This year, the transition of IP deeper into the video food chain c…
Lights, Camera, Action: Sparking Conversations with a Live Demo at NAB
Written by Shawn Tylka, Cable & Media Field Marketing Lead Cisco is committed to the transformation underway in media, a vibrant and growing industry, and the National Association of Broadcasters Show (NAB) is a key opportunity for us to show off what we have been up to and how we are helping ad…
Cisco@NAB: Those Packets of Video that Really Matter to Broadcasters and Content People
Allow me to get straight to the point: You’re reading this because you’re either at or interested in the goings-on of what we used to call “the broadcast industry,” and is now broadened to “content,” “media,” “video,” and so on. It is an industry that dates back 70+ years, depending on when you star…