targeted ads
Addressable ads – getting them right the first (and second) time
A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, servic…
For Mobile Carriers, Five Key Trends Promise Pain and Prospects
Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities. From my perspective, observing the driving forces shaping the mobile industr…