Personalization
GDPR: It’s Getting Personal
With the deadline to the enforcement of the EU GDPR (General Data Protection Regulation) fast approaching (May 25), I have been spending more time with Cisco’s Marketing Privacy team making sure we are ready. As a company, our customers’ privacy is of the utmost important to us and we want to…
Making the Branch Core to Omnichannel, and a Hub for Financial Expertise
I recently returned from a Financial Services Summit event in China, where I discussed trends in an omnichannel delivery strategy with an audience from 30 banks. A central part of my discussion was the notion that things are not changing, they’ve already changed. Consumers across the globe have a he…
Cisco and Unidesk: How to Simplify and Scale VDI with Citrix, Microsoft, or VMware
Posted on behalf of Ramesh Chitor, Cisco Systems and Tom Rose, Unidesk It’s no secret that desktop virtualization has taken longer than everyone expected. As most enterprises will attest and as Gartner research confirms, the two main culprits are cost and complexity. Top Issues That Limit VDI De…
How U.S. Banks Can Transform Customer Interactions to Increase Profitability
You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your financial state, the climate in which you live (and may hope to escape for a time), and past travel history. These con…
Straight From NRF: Want Your Share of $100 Billion? Build Customer Trust
As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding to retail technologies. As a followup to his NRF…
Realizing the Benefits of the Internet of Everything for Customer Experience, Part 2 ‘Design Thinking’ the Customer …
The early days of the Internet were a heady time of reimagining, rethinking, and, in effect, “e-enabling” a staggering range of business processes. Today, we stand on the cusp of an equally momentous paradigm shift driven by an explosion in connectivity—not just among devices, but also encompassing…
Service Providers Are Sitting on a Gold Mine of Data
The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily. Mobile devices are driving this growth of data. The global proliferation of devices estimated to reach 10…
For Mobile Carriers, Five Key Trends Promise Pain and Prospects
Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities. From my perspective, observing the driving forces shaping the mobile industr…
Four Ways TV Advertising Will Change During this Decade
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG) The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG)…
5