targeted advertising

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models. Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of…

The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily.  Mobile devices are driving this growth of data.  The global proliferation of devices estimated to reach 10…