media industry
How to Evolve Media Infrastructure, and Sleep Well at Night
Imagine you’ve made a decision to move out of your house—the one that’s faithfully served your needs in the past years—to a new one. You want your new house to be part of the digital world around you, and to enjoy all the benefits of modern technology, so you make it connected, smart, automated. But…
Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future,…
The Future of Media: Four Key Drivers Altering an Industry
Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models. Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of…