monetization
Two Things You Need to Get Right in a 5G Strategy
Many believe 5G will be a catalyst to change economies, countries, and life as we know it. Physical industries such as manufacturing, agriculture, healthcare, and transportation will digitize and transform unlike anything ever before. Some say it will bring about our next industrial revolution. It’s…
Five Industries for Monetizing your 5G Investment
Co-Authored with Dan Wiggins, Vice President, Industry Solutions Group at Cisco Unless you’ve been living in a cave for the last few years, you probably know that the fifth generation of cellular network technology, 5G, is going to unleash some serious power with lower latency, higher bandwidth, gre…
Digital Transformation is the Key to Monetization
By Rajesh Ghai, Research Director, Carrier Network Infrastructure, IDC Faced with the triple challenges of commoditization, competition from new and old players, and the growing complexity of their infrastructure, communication service providers (SPs) globally recognize the need to digitall…
The Three Phases of Cisco’s Software Monetization Journey
Over the course of the past decade, expectations of the network have changed dramatically. Customers are insisting on simpler, more agile networking. They’re also less interested in the performance of the pieces that make up the network than they are in the outcomes – the business results – the netw…
Observations from Mobile World Congress 2016
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2016 in Barcelona. For the first time ever, over 100,000 people and 2,200 plus vendors attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported m…
There’s Money to be Made in the Smart Home
The race for the smart home is off and running. Almost every global tech brand, from Apple to Amazon to Google and Samsung, to smaller entrants like Canary, August and tado, want to firmly establish themselves in the home. Why? They see the home as the next big thing to go digital. The market for s…
Leading the Evolution of the Mobile Packet Core
I was reading the latest ACG Research report on Mobile IP Infrastructure and reflecting how the importance of the IP Packet Core has evolved, and how the technology leaders in this area have also evolved. Back in the “3G era” the Packet Core sat alongside the Voice Core, and was considered an adjunc…
Point of View: Optimisation, Monetisation and Customer Privacy
Guest blog from Paul Jesemann, Cisco Solution Consultant, Mobile Architecture, APJ In June, a mobile operator in India was accused of spying on its customers by inserting a javascript in browsing sessions on its 3G network. The service provider admitted it was using a solution to help customers keep…
Trading Mobile Dollars for IoT Pennies
Jeff Zucker of NBC Universal coined the prescient expression “Trading analogue dollars for digital pennies” in 2008 to describe the huge gap that he was observing between the lucrative promises of online and digital advertising and the reality of the meager revenues that it was in fact producing. C…