monetization
Unlocking the Business Value in Wi-Fi Networks
Wi-Fi networks seem to now be everywhere. Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums. Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are coll…
How Service Providers Can Capture Seven Times Their Mobile Investment
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions…
The Path to Wi-Fi Profitability
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will incre…
Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data
By Marc Latouche, Vertical Manager, IBSG Service Provider The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality,…
Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future,…
Inflection Point: Cisco Sets the Pace of Mobility Innovation
At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capac…
Wi-Fi: From ‘Poor Cousin’ to Preferred Partner
For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage.…
Mobile Business Users Embrace Wi-Fi
Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. In parallel, the…
From Coverage and Capacity to Monetizing New Services for Service Providers
Last week, the annual 4G World show was hosted in everyone’s favorite windy city—Chicago! This year, I was lucky enough to be a keynote speaker for the event. It’s always an honor to speak at an event on behalf of Cisco and the countless folks that have made our SP Mobility a success. As the show…