monetization

Written By Wayne Cullen, Senior Manager, Service Provider Architectures Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decre…

As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth.  Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline. …

The mobile market continues to evolve at a blindingly fast pace. It seems as though new faster, sleeker, and more powerful mobile devices are launched every day. And new categories of mobile devices are created almost overnight. The number of applications available to run on these revolutionary new…

Did you know that by 2018, there will be in excess of $600 Billion dollars of revenue opportunities in cloud, mobile and video? Do you want to know the average cost per GB to deliver service over a Mobile IP network? Do you want to know the forecast of how much would it cost per GB to deliver video…

By Shruti Jain, Senior analyst, SP Thought Leadership The latest Cisco Mobile Visual Networking Index (VNI) Forecast 2013-2018, highlights the following key trends: The number of mobile users is growing: By 2018, more than 64% of the world’s population (7.6 billion people) will be mobile users. The…

In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an e…

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and cat…

By Brian Walsh, Service Provider Mobility Senior Marketing Manager Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperativ…

Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research.  Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices ea…