monetization
Sponsored Data is off to a Rolling Start
In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT…
Observations from Mobile World Congress 2015
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported my observations of…
The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?
One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services…
“Standing Room Only” in the Service Provider Booth at Cisco Live Milan 2015
Written by Igor Dayen, SP Product and Solutions Marketing If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the…
How Service Providers Can Become Leaders in the Internet of Everything
Over 50 billion “things” or devices are projected to be connected to the Internet through wired and wireless networks, generating zettabytes of data, all powered by cloud computing. This Internet of Everything (IoE) will fundamentally transform businesses, generate enormous economic wealth and creat…
Cox Communications and Cisco Jointly Present on Innovations in Network Monetization and Optimization
Project Illustrates How Software Defined Network (SDN) and Network Functions Virtualization (NFV) Work in Concert to Enhance How Networks are Designed, Operated, and Monetized Last week, I blogged about some joint research with Cox Communications related to our Evolved Services Platform (ESP) and NF…
New Smart City Opportunities for Service Providers
Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billi…
Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers
Cities around the globe are beginning to build out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life. The previous blog (“How to…
How to Make Money from Smart Cities
As cities around the world grow in size, we are beginning to see that strained resources, infrastructure, and services are causing natural limits to urban growth, which in turn limits the economic growth opportunity. To combat this, cities as diverse as Barcelona, Nice, Kansas City and Songdo in So…