digital

The universal focus area for retailers to provide innovative solutions within their regional markets is two-fold. First, there is the desire for innovation in order to meet the rising consumer demands around the shopping experience, for digitally savvy, on-the-go consumers. The second? To improve a…

As B2B marketers, we tend to rely on market research, industry reports, sales and partner feedback in order to shape our marketing strategy and mix. While all of them are valid approaches to understanding customer behavior, in my experience, marketers need to spend time in person with customers in o…

Interest in data privacy has never been higher on the heels of the EU’s General Data Protection Regulation (GDPR) and a constant rash of serious data privacy breaches making the news. The trend will continue, and it’s important for everyone to understand that the lens through which we view data priv…

Retail is moving towards a new digital model that is expedited by all the various digital technologies, IoT capabilities and consumer expectations taking the stage. However, many retailers are faced with unexpected hurdles and challenges during this process of change and transformation. Reason being…

It’s always sunny in Florida. Except late night. Course that’s when the real fun kicks in. Dining out. Music. Parties. Okay, and maybe some rest. Cisco Live Orlando (June 10-14) will be alive with action and flowing with information. Want to learn about the future and what’s possible? You got it. Ho…

I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our partners’ marketing practices. While there were many…

Cisco joined a coalition of organizations conducting global research to provide the financial services industry with an assessment of the impact of digital adoption on corporate performance.  In other words, is there a real business case for going digital? The study surveyed 1,503 providers and cond…

As I prepared to participate in Accenture’s International Women’s Day in a session titled, “The Equality Advantage,” I reflected on the events in my life and career that led me to this point. Growing up, discussions in my family were never about gender. They involved ability and effort. I also had a…

Most organizations have people or teams to optimally manage their valuable corporate assets. Real estate teams manage and optimize the use of space.  IT manages the technology.  Same with inventory, cash and investments, and people resources. Even intangibles like patents and other intellectual prop…