Nicki Vereschagin

According to Gartner, at least 60% of organizations will use artificial intelligence for digital commerce by 2020. That means that in order to stay on the cutting edge, retailers with an omni-channel strategy will continue to evolve their value chains in order to ensure customers get the best, most…

First-time customers feel like a “win,” since marketing dollars are often directed their way. But, for most retailers, it’s recurring customers that keep the doors open. The probability of selling to an existing customer is about 60-70% higher than selling to a new one (Marketing Metrics)—and 6-7 ti…

Delivery is more in-demand than ever. Customers want more orders, more quickly. Which means companies are working faster, too. But with the rise of one-click ordering, same-day fulfillment, and price wars between retailers—it can be hard to keep up with ‘I want it now’ expectations and the appetite…

What industry challenges is your business facing today? Tomorrow? Next year?  And how is your IT strategy building the bridge to key business outcomes? Delivering personalized experiences for customers that create brand loyalty. Deploying the right solutions that support the increase in o…

Cisco’s presence at NRF focused on the opportunity retailers have to connect their value chain with IT. The main exhibit demonstrated this in a grape to glass booth journey that showed digital retail solutions from production through supply chain management to delivery and in-store engagement.…

Today’s retail companies are reaping incredible benefits from going digital across their value chain. In the first blog of this series, we touched on the powerful advantages of unified communications. Now, let’s see how digitally connecting your retail organization at the production level can benefi…

What’s the best way to connect and empower a retail organization? Unified communications—collaborative tools like chat, video conferencing, VoIP, and more. Used strategically, solutions like these can add value for customers, engage employees, and even generate operational cost savings.  According…

The future of Retail is coming into focus. Consumers want to keep it simple. They want a convenient, personalized shopper journey that accommodates their lifestyle and preferences. However, in order to deliver this seamless, omni-channel retail experience, retailers need to unify their end-to-end va…

San Diego’s convention center saw lots of excitement between the dates of June 9th-13th. Cisco’s largest event, Cisco Live US, brings together individuals who are eager to see what’s next in the world of IT. And this year was no exception. The announcements, activities and inspired…