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Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing

Marketing professional working for Cisco Systems, specialized in global retail go to market strategy and industry focused content creation. Previous experience includes global partner marketing and Cisco's brand marketing.

Articles

Retail innovation ft. Domino’s at Cisco Live US

The expansion of our intent-based architecture means simplicity for retailers looking to deliver connectivity and frictionless experiences for their customers- no matter where they (or their data) may be. New integrations span every domain of the network, from campus and branch to WAN, IoT, data cen…

Episode 10: Cloud strategy part 2

Retail is arguably the most dynamic industry out there. Changing routes to market, increasingly mobile shoppers and the direct connection even between manufacturers and the end consumer means that an agile IT platform is critical. And what better way for retailers to stay on their toes, than with a…

Episode 9: Cloud strategy part 1

It is no secret that retailers are moving to a cloud/multi-cloud environment. This data migration is important, as it enables retailers to continually deploy the digital solutions that best serve customers and associates, while improving operations. Not to mention, data centers can get costly to hou…

Episode 8: Supply chain & localization

Expanding a retailer’s presence to new regional markets does not happen overnight. For one thing, a retailer’s successful expansion depends on the agility of a retailer’s supply chain. Second–striking the right balance between maintaining brand consistency & tailoring pro…

Episode 7: Global panel, brand authenticity & blockchain

Within each regional market, consumers want to feel good about buying from their preferred brands. The best way to instill that confidence and trust is for retailers to share information about how their products are made. Especially in this data-rich era, when notable information is likely to circul…

Episode 6: Global panel, AI & innovation

The universal focus area for retailers to provide innovative solutions within their regional markets is two-fold. First, there is the desire for innovation in order to meet the rising consumer demands around the shopping experience, for digitally savvy, on-the-go consumers. The second? To improve a…

Episode 5: Global panel, digitizing physical stores

Not every region across the globe is following the same formula for adopting specific digital solutions for their retail organizations. Consumers are dictating what the retail environments should look like, and different regions are therefore tailoring their efforts to what makes the most sense for…

Episode 4: DevNet for retail

What is the best way to simplify a retailer’s IT architecture? It comes down to two words: Programmable. Store. The objective is to leverage an expanding partner ecosystem alongside compelling services to deliver custom, digital experiences that are tailored to the retailer’s needs. When developers…

Episode 3: Edge computing & multi-cloud

Retailers are moving their data to a multi-cloud environment. This migration in practice quickly turns into a question of how to tangibly do so, while supporting ongoing edge compute for in their stores. Not to mention, does this impact the continual journey to simplify IT architecture. Episode 3 (1…