ecommerce
Episode 10: Cloud strategy part 2
Retail is arguably the most dynamic industry out there. Changing routes to market, increasingly mobile shoppers and the direct connection even between manufacturers and the end consumer means that an agile IT platform is critical. And what better way for retailers to stay on their toes, than with a…
Transform your store with Cisco DNA
“In a world that’s changing so quickly, the biggest risk you can take is not taking any risk.” – Mark Zuckerberg Digital transformation is no longer a buzzword, it’s happening today and in every industry. According to research from the Global Center for Digital Business Transformation,…
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and w…
Finding New Directions for Retail: The Ever-Changing Store
Hello, everyone! My name is Anne McClelland, and I am the new director for Cisco’s retail and hospitality sales team in the U.S. I’m excited to have the chance to write for Cisco’s retail blog program, and you’ll be hearing from me regularly sharing some insights, musings, and speculations on trends…
Why Your In-Store Web, Mobile, and Video Experiences Matter
The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of thos…
Mobile Location Based Services Trends of 2013
The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends. Firstly, at the macro level: Online shopping increased in the USA in 2013 by over 16% compared to…
An Architectural Approach to Location-Based Services
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Servic…