conversion

Accelerate GTM Transformation Using the Jobs to be Done Framework

Service providers (SPs) are in mid-transformation. No news there!  SPs are: Adopting digital methodologies to iterate the commercialization process and speed time-to-market. Expanding their offer portfolios, moving up the stack to include complementary value-added managed services. Shifting to clou…

Creating Context to Attract the Connected Customer

A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and w…

September 14, 2015

RETAIL AND HOSPITALITY

The Next Step in Your Store Analytics Strategy: Sensor Fusion

Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and distributed manufacturing to autonomous, near-instant…

September 10, 2014

NETWORKING

Revamping the MSE User Interface

As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using both MSE and PI to adjust to larger deployments. We also wanted to quicken the pace at which we could deliver features to the customers. To…

September 4, 2014

NETWORKING

Show Me the Retail Data

Success in retail often comes down to a counting game.  How many people pass by your store?  How many come inside?   How long do they stay?  And most importantly how many ultimately buy? Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, s…