shopper

More than ever before, today’s consumers have more options about what to buy and where to buy it. With each interaction, they choose which retailers they support with time, attention, personal data, dollars and social capital. That’s no small investment to make, and as a result customers turn to ret…

Cisco’s Global Retail team announced a new paper at the Cisco Live show in Las Vegas from Cisco and our retail research partner PSFK, Inc. “The Future of Retail” report supplement defines ten pillars of customer experience, showing how brands, retailers, and solution providers are finding new ways t…

A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and w…

Hello, everyone! My name is Ed Jimenez, and I am the new lead for Retail & Hospitality for Cisco’s Business Transformation Team. My job is to help retailers and hoteliers make better use of technologies to deliver customer experiences that align with their brand promise. I worked my way though c…

The key to retail success is understanding the shopping journey, and video can play an important part in that process. Sandra Acham talked to me this week as she wrote a blog about how video supports a comprehensive approach to understanding customer behavior (read the blog). The thing is that today…

Life in the Digital Vortex is challenging—especially for retailers. In an environment where averaged across industries four of the top 10 incumbents will be displaced by digital disruption in the next five years, retail ranks as the third most vulnerable out of 12. Retailers are also being squeezed…

This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new leve…

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is chan…

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for their customers. Enhancing Retail Mobile Apps Some retailers are using mobile apps to help customers spend…