brand

At Cisco, we pride ourselves on our strong, clear and inclusive brand values. It’s the reason we have one of the most loyal customer communities. And it’s why the value of our brand continues to rise on the Interbrand Top 100 Global Brands list, this year hitting almost $32B in value and #16 in the…

Today wireless is taking on a new role for retailers, hoteliers, and sports venues to engage with their customers. No longer just a tool for the supply chain, the intimacy of Wi-Fi provides new opportunities to build customer loyalty, increase engagement, and gather metrics that help you understand…

I’d like to draw your attention to a Cisco blog that came out recently from our Vice President of Global Marketing Karen Walker. Cisco has launched a new brand campaign based on the theme of There’s Never Been a Better Time. In talking to our customers, partners, and other influencers like you, we…

We are technology optimists. Billions of people and things are being connected globally. Digitization is forcing organizations and even countries to reimagine business models, products and services. Every industry, government, school system, university and hospital is grappling with how to navigate…

Hello, everyone! My name is Ed Jimenez, and I am the new lead for Retail & Hospitality for Cisco’s Business Transformation Team. My job is to help retailers and hoteliers make better use of technologies to deliver customer experiences that align with their brand promise. I worked my way though c…

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is chan…

The inaugural IoT World Forum closed today in Barcelona with the overall sentiment being that it was a resounding success. One of the key messages that emerged was the need for everyone to work together and for the customer solutions of the future to be drive by business outcomes or capabilities, ra…

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? Hint:…