Kathryn Howe

Whew! Black Friday and Cyber Monday came and went quickly this year! With these two biggest annual shopping days coming earlier every year and more and more consumers taking advantage of outstanding online shopping opportunities, we decided to host a #CiscoChat just for those of you in the retail in…

This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new leve…

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is chan…

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for their customers. Enhancing Retail Mobile Apps Some retailers are using mobile apps to help customers spend…

Hello, everyone! I hope you enjoyed my last blog on some of the most popular use cases for analytics in the store. I hope you are also aware of an exciting three-part series of one-hour free webcasts that Cisco is currently doing on analytics. We don’t usually go down so far into a single topic at t…

Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probabl…