location services

If you’ve been curious about location services, but always assumed it was complicated to deploy, too technical for non-IT folks, too expensive, or all of the above, hear me out. Perhaps you run a public-facing organization – maybe it’s a retail mall, hotel, an airport, or a café. In this new digital…

“What we want for our customers is a seamless experience. No headaches, very easy, simple to use.” – Collette Navarrette, Director of Marketing, Santana Row, a Federal Realty property Deploying location-based services doesn’t have to be expensive or complicated, as Santana Row discovered. Santana Ro…

A CMX Partner Ecosystem Blog Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX E…

Location, location, location. We so often hear the axiom that location is what drives the value of real estate. But location is also key to extracting context from on-site data for analytics and business outcomes. And, the value generated is directly related to the quality of the underlying location…

Fighting “Friction” in the Check-Out Line and Beyond You pull up to the gas pump, wait in a long line, and then fumble with your debit card and the touchscreen. Once at your hotel, you search mightily to find a parking spot before struggling with the ticket payment system. And then comes check-in, w…

Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling. No longer is it just an idea or an aspiration for the hospitality industry to use innovative me…

This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predic…

Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week. As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps tr…

As children all around the world are eagerly anticipating Santa’s arrival on Christmas Eve, children in hospitals around the Americas were able to get their wish list in before the big day. This month, Cisco teamed up with several children’s hospitals with a Santa Connection project, which allowed c…